Peer Matching
Benevity
Empowering people to amplify giving to causes they care about.
Benevity leads the industry by allowing companies to democratize corporate giving through Company Matching. Peer Matching is the next leap forward in giving by allowing users to amplify their giving by matching funds donated by their colleagues.
I worked closely with Google stakeholders to transform an in-house process to a fully realized product that would scale with Benevity’s other clients.
Gamified the experience to encourage users to join the matching pool, turning the act of donating into community building and creating a movement.
Challenges
Google currently runs their peer matching campaigns in a time-box. While this greatly simplifies the process, it was not an option to productize Peer Matching in a way that would work with other clients.
Peer Matching needed to be integrated deeply across Benevity’s employee engagement platform, Spark. All areas of the platform that included Company Matching, a staple of Spark, needed to seamlessly include Peer Matching.
Deep integration also meant it had to show up in some areas of the site that were on an aging technology stack and may or may not have access to the same libraries or the design system.
Giving Made Social
People can see how much money has been committed too and raised in real time.
Avatars allow folks to see themselves and their colleagues becoming part of the movement.
With one click people compelled to join can add money to the Peer Match Pool to keep the goodness going.
Measurable Impact
Launched in correlation with Google’s 2020 Holiday Giving Campaign, Peer Matching smashed their previous campaign records. In 2021, it beat that record
Although it has been released for just over a year Peer Matching has already raised over $150 million dollars for charities and non-profits around the world.
Having the impact prominent in the design has proven to increase engagement. Consistently Peer Matched campaigns outperform all other kinds of giving campaigns.