Product Design Leader based in Victoria BC.
Helping to design goodness at Benevity.
Intro
My focus over the last 18 years continues to be designing and developing creative, intuitive and applicable user experiences online. I pride myself on being an advocate for the end user by using interactive design to remove barriers and create solutions that addresses their specific needs and challenges.
Work
I deliver leadership that builds relationships and encourages collaboration and deep thinking about the challenges at hand. By observing the problem through an abstract lens, then focusing observations to the current challenge and constraints I encourage a creative thought processes and empathy for the end user in himself and others.
2020-Current
Benevity
-
The manager of product design is responsible for leading the product design efforts (surface, structural, and strategic) across their product line including the coaching of other individual contributors. They use an understanding of impact and success metrics to focus their team's efforts and to articulate the longer term vision. They work with senior engineering and product leaders to understand current, unspoken, and future business context for the team and ensures near-term and long-term technology decisions align with business needs.
As an individual contributor:
● Worked closely with internal stakeholders and external stakeholders at Google to develop requirements for the next major evolution of giving, Peer Matching;
● Balancing complex conflicting needs and directions to design Peer Matching in a way that works as a time-boxed campaign as well as an ongoing initiative;
● Worked with colleagues in Product Management, Engineering and Product Marketing to plan out deliverables and map out timelines to ensure we launched in time for Google’s annual giving campaign;
● Developed interactive wireframes and mockups using Figma;
As a people leader:
● Oversaw the design of Benevity’s flagship application, Spark, and lead designers in multiple empowered teams working on giving, volunteering, missions, search and mobile;
● Transitioned to overseeing the teams working on Benevity’s two grants management applications;
● Additionally, was brought on to manage design and to work with the Group Product Manager to develop three new teams that will oversee and develop the new non-profit engagement experience;
● Worked cross-functionally as a key stakeholder to assist in the development and roll-out of the long term content strategy;
● Worked with the team to develop objectives and key results that align with the company vision to help inform the product roadmap;
● Provided direction, mentorship and feedback through regular check-ins, official one-to-ones and annual performance reviews;
● Facilitated and participated in additional check-ins, team building activities and other non-work related activities to help with team culture and mental health as we transitioned to working from home and the additional stress from the pandemic;
● Started our intern program to help build-up our next generation of designers and to provide leadership opportunities for designers on our team;
2019-2020
Sierra Systems
-
As a member of several teams, the UX Consultant assists in making projects user centered and provides expertise and leadership in best practices and current trends.
● Generated UX documentation including personas, story maps, ux guidelines and requirements;
● Provided leadership in developing in alignment with the Web Content Accessibility Guidelines (WCAG 2.0 AA);
● Assisted in writing proposals, estimates and participated in BC Government “Sprint with Us” exercises;
● Developed logos, icons, infographics and other design artifacts using Adobe Photoshop and Illustrator;
● Developed interactive wireframes and mockups using Adobe Experience Designer;
● Worked on multiple projects with various timelines;
2015-2019
Latitude Geographics
-
The Product Experience Design department is responsible for the look, feel and functionality of the Latitude software suite.
During this time the new application suite was transitioning to a software as a service (SaaS) model and needed tools to ensure
a consistent visual language and reduce design and development redundancies.
● Reviewed customer needs and analyzed business requirements to design and assist in the development;
● Facilitated and designed a central pattern library of all reusable interactive assets for use across all new software;
● Managed departmental resources;
● Participated in the product leadership group to set goals and to roadmap product development;
● Designed logos, icons and other design artifacts using Adobe Photoshop and Illustrator;
● Created mockups and wireframes using Adobe Experience Designer, UX Pin and Balsamiq;
● Provided leadership in developing in alignment with the Web Content Accessibility Guidelines (WCAG 2.0 AA);
● Documented design using data dictionaries and other design artifacts to assist in setting up the work so it could be
broken into user stories and tasks using the Agile framework;
● Worked across multiple Agile teams as creative lead;
2008-2015
Yukon College
-
The Yukon College website needed to be changed to adhere with their newly developed corporate brand guidelines. After reviewing their existing site, it was determined that a new site needed to be built that better addressed the needs of the students and could be better maintained by the hundreds of staff and faculty that contributed content. An ongoing commitment to students and demonstrated leadership skills lead to inclusion on several procurement boards and senior groups including the Strategic Enrolment Committee and the President’s Advisory Committee on Technology.
● Collaborated with students, faculty, staff and management to design new interfaces, develop wireframes, mockups and
prototypes;
● Researched leading content management systems (CMS) before selecting Expression Engine;
● Developed a new user flow that would enable targeted oversight of published content;
● Worked with indigenous groups to ensure Yukon College’s commitment to engaging and collaborating with the 14
Yukon First Nations, including 11 self-governing First Nations, were accurately represented online;
● Designed and created the site using PHP, MySQL, JavaScript, HTML and CSS on a Linux/Apache platform;
● Modified the MySQL database from the CMS to accept course information injected from the institutional Oracle
database;
● Coordinated and Facilitated focus groups and user testing;
● Designed and developed improvements and new sections of the website;
● Conducted and managed upgrades to the content management system, as well as, worked closely with Apache server
administrators to update and upgrade servers;
● Spearheaded an initiative with the Registrar to eliminate the application fee and bring applications online, resulting in
an increase in applicants the following semester;
● Advised departments leads and senior management on online tools and social media;
● Helped bring market-leading software to Yukon College, including SalesForce and Raiser’s Edge;
● Facilitated training and guest lectured in web development, online security, content management systems, marketing
and social media;
● Hired and supervised casual staff to expedite development of key areas of the Yukon College website;
● Key tools and technologies: Adobe Photoshop, HTML, CSS, JavaScript, jQuery, PHP, MySQL, Apache, Expression Engine,
Corporate Branding, Style Guides, Focus Groups, User Testing
2007-2008
Outcrop Yukon
-
Worked with a dynamic team of designers, developers and project managers to create web pages and applications for local government and businesses.
● Worked with Tourism Yukon to develop a new website to go along with new brand guidelines;
● Created several micro-sites for Tourism Yukon for the purpose of lead generation;
● Maintained several Government of Yukon pages using a variety of content management tools;
● Built marketing pages for a variety of local businesses that adhered to their corporate brand guidelines;
2005-2006
Aasman Interactive
-
Worked with developers and designers to build websites for local businesses, government departments and arts groups.
● Maintained several Government of Yukon pages using a variety of content management tools;
● Built marketing pages for a variety of local business that adhered to their corporate brand guidelines;
● Key tools and technologies: Adobe Photoshop, HTML, CSS, JavaScript, jQuery, PHP, MySQL, Apache